They’ve dubbed this methodology Cloud Cleansing, and it’s getting used with the brand’s Kèrastase and L’Orèal Professionnel salon products. “L’Oréal’s century-long legacy of haircare formulation leads us to the salon as a major focus in our sustainability journey,” says Balooch, head of L’Oréal’s Technology Incubator. Unfortunately, until a bill like that’s passed, it’s as a […]
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